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Service blueprinting in the nonprofit sector: A case study

Polonsky, M. J.; Sargeant, Adrian

Authors

M. J. Polonsky

Adrian Sargeant



Journal Article Type Article
Publication Date Jan 1, 2005
Journal Developments in Marketing Science
Print ISSN 0149-7421
Peer Reviewed Not Peer Reviewed
Keywords service blueprinting, nonprofit sector, case study
Public URL https://uwe-repository.worktribe.com/output/1055817
Additional Information Corporate Creators : Spotts H.E.


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