M. J. Polonsky
Service blueprinting in the nonprofit sector: A case study
Polonsky, M. J.; Sargeant, Adrian
Authors
Adrian Sargeant
Citation
Polonsky, M. J., & Sargeant, A. (2005). Service blueprinting in the nonprofit sector: A case study. Developments in Marketing Science,
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2005 |
| Journal | Developments in Marketing Science |
| Print ISSN | 0149-7421 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | service blueprinting, nonprofit sector, case study |
| Additional Information | Corporate Creators : Spotts H.E. |