Philip J Kitchen
New paradigm - IMC - under fire
Kitchen, Philip J; Eagle, Lynne
Authors
Lynne Eagle
Citation
Kitchen, P. J., & Eagle, L. (2005). New paradigm - IMC - under fire. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 15(1), 72-80. https://doi.org/10.1108/10595420510818713
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2005 |
Journal | Competitiveness review |
Print ISSN | 1059-5422 |
Publisher | Emerald |
Peer Reviewed | Peer Reviewed |
Volume | 15 |
Issue | 1 |
Pages | 72-80 |
DOI | https://doi.org/10.1108/10595420510818713 |
Keywords | paradigm, IMC |
Public URL | https://uwe-repository.worktribe.com/output/1055338 |
Publisher URL | http://dx.doi.org/10.1108/10595420510818713 |
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