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New paradigm - IMC - under fire

Kitchen, Philip J; Eagle, Lynne


Philip J Kitchen

Lynne Eagle


Kitchen, P. J., & Eagle, L. (2005). New paradigm - IMC - under fire. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 15(1), 72-80.

Journal Article Type Article
Publication Date Jan 1, 2005
Journal Competitiveness review
Print ISSN 1059-5422
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 15
Issue 1
Pages 72-80
Keywords paradigm, IMC
Public URL
Publisher URL

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