Philip J Kitchen
New paradigm - IMC - under fire
Kitchen, Philip J; Eagle, Lynne
Authors
Lynne Eagle
Citation
Kitchen, P. J., & Eagle, L. (2005). New paradigm - IMC - under fire. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 15(1), 72-80. https://doi.org/10.1108/10595420510818713
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2005 |
| Journal | Competitiveness review |
| Print ISSN | 1059-5422 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 15 |
| Issue | 1 |
| Pages | 72-80 |
| DOI | https://doi.org/10.1108/10595420510818713 |
| Keywords | paradigm, IMC |
| Publisher URL | http://dx.doi.org/10.1108/10595420510818713 |