Philip J Kitchen
New paradigm - IMC - under fire
Kitchen, Philip J; Eagle, Lynne
Authors
Lynne Eagle
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2005 |
| Journal | Competitiveness review |
| Print ISSN | 1059-5422 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 15 |
| Issue | 1 |
| Pages | 72-80 |
| DOI | https://doi.org/10.1108/10595420510818713 |
| Keywords | paradigm, IMC |
| Public URL | https://uwe-repository.worktribe.com/output/1055338 |
| Publisher URL | http://dx.doi.org/10.1108/10595420510818713 |
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