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Square peg, round hole? Can marketing-based concepts such as the 'product' and the 'marketing mix' have a useful role in the political arena?

Lloyd, Jenny

Authors

Jenny Lloyd



Citation

Lloyd, J. (2005). Square peg, round hole? Can marketing-based concepts such as the 'product' and the 'marketing mix' have a useful role in the political arena?. Journal of Nonprofit and Public Sector Marketing, 14(1/2), 27-46. https://doi.org/10.1300/J054v14n01_03

Journal Article Type Article
Publication Date Nov 1, 2005
Journal Journal of Nonprofit & Public Sector Marketing
Print ISSN 1049-5142
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 14
Issue 1/2
Pages 27-46
DOI https://doi.org/10.1300/J054v14n01_03
Keywords political marketing, marketing mix, product, product anatomy
Public URL https://uwe-repository.worktribe.com/output/1046658
Publisher URL http://dx.doi.org/10.1300/J054v14n01_03


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