Jenny Lloyd
Square peg, round hole? Can marketing-based concepts such as the 'product' and the 'marketing mix' have a useful role in the political arena?
Lloyd, Jenny
Authors
Citation
Lloyd, J. (2005). Square peg, round hole? Can marketing-based concepts such as the 'product' and the 'marketing mix' have a useful role in the political arena?. Journal of Nonprofit and Public Sector Marketing, 14(1/2), 27-46. https://doi.org/10.1300/J054v14n01_03
| Journal Article Type | Article |
|---|---|
| Publication Date | Nov 1, 2005 |
| Journal | Journal of Nonprofit & Public Sector Marketing |
| Print ISSN | 1049-5142 |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 14 |
| Issue | 1/2 |
| Pages | 27-46 |
| DOI | https://doi.org/10.1300/J054v14n01_03 |
| Keywords | political marketing, marketing mix, product, product anatomy |
| Public URL | https://uwe-repository.worktribe.com/output/1046658 |
| Publisher URL | http://dx.doi.org/10.1300/J054v14n01_03 |