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Outputs (129)

The use of social marketing to influence the development of problem gambling in the UK: Implications for public health (2009)
Journal Article

In this paper the authors present and debate the theoretical case for the use of social marketing to help reduce problem gambling in the public health context of the UK. Is triangulated between the key theories and principles of social marketing, the... Read More about The use of social marketing to influence the development of problem gambling in the UK: Implications for public health.

New Media - A Critical Introduction (2009)
Book

This is a Second Edition of a book first co authored for 2003. The book offers students conceptual frameworks for thinking through a range of key issues which have arisen over two decades of speculation on the cultural implications of new media .