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Outputs (440)

Towards the strategic outsourcing of core competencies in the automotive industry: Threat or opportunity? (2009)
Journal Article

Faced with shorter product life cycles and increased cost of capital, companies can no longer afford the capital outlay for new facilities, which may become underutilised as processes improve over the first few years of operation. Outsourcing the pro... Read More about Towards the strategic outsourcing of core competencies in the automotive industry: Threat or opportunity?.

Information Systems Innovations Adoption and Diffusion Among SMEs: Current Status and Future Prospects (2009)
Journal Article

The attention of software vendors has moved recently to Small to Medium-sized Enterprises (SMEs) offering them a vast range of Information Systems’ (IS) innovations including enterprise systems (ES), which were formerly adopted by large firms only. A... Read More about Information Systems Innovations Adoption and Diffusion Among SMEs: Current Status and Future Prospects.

The reflexive consumer (2008)
Journal Article

Drawing on a detailed reading of the work of Peppers and Rogers (1993, 1997, 2004, 2005), this paper argues that their work offers an emblematic problematization of traditional mass marketing, which articulates a new mentality of marketing — collabor... Read More about The reflexive consumer.

The triple helix strategy for universities in developing countries: The experiences in Malaysia and Algeria (2008)
Journal Article

This article addresses issues relating to the policy shift in developing countries aimed at making universities increasingly relevant to the socio-economic milieu by promoting the 'triple helix culture' as a sustainable basis for innovation and techn... Read More about The triple helix strategy for universities in developing countries: The experiences in Malaysia and Algeria.