Social embedding, artisanal markets and cultural fields: Quality, value and marketing in the cases of new wave custom motorcycles and boutique guitar pedals
(2022)
Book Chapter
Taking two case studies of artisanal production (new wave custom motorcycles and boutique guitar pedals), this chapter argues for the value of adopting a social embedding perspective for understanding artisanal markets. Specifically, it claims that w... Read More about Social embedding, artisanal markets and cultural fields: Quality, value and marketing in the cases of new wave custom motorcycles and boutique guitar pedals.