Refining value-based differentiation in business relationships: A study of the higher order relationship building blocks that influence behavioural intentions
(2011)
Journal Article
Research on the behavioural intentions (BI) of business-to-business customers has focused on the influence and the interactions among constructs driving BI, giving rise to two perspectives for the structural equation modeling of constructs influencin... Read More about Refining value-based differentiation in business relationships: A study of the higher order relationship building blocks that influence behavioural intentions.