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Refining value-based differentiation in business relationships: A study of the higher order relationship building blocks that influence behavioural intentions

Wellington, William J.; Hutchinson, David; Saad, Mohammed; Cox, Phillip

Authors

William J. Wellington

David Hutchinson

Mohammed Saad Mohammed.Saad@uwe.ac.uk
Associate Lecturer - CBAL - BAM - UBAM0001

Phillip Cox



Abstract

Research on the behavioural intentions (BI) of business-to-business customers has focused on the influence and the interactions among constructs driving BI, giving rise to two perspectives for the structural equation modeling of constructs influencing BI. In the first perspective, BI is impacted directly by relationship quality (RQ) and its antecedents such as relationship benefits (RB) and relationship sacrifices (RS). The second perspective suggests that antecedent dimensions of RB and RS may act indirectly through the construct of relationship value (RV), which drives RQ but also directly influences BI. The current study was undertaken to resolve the differences between these two perspectives. The findings indicate that RQ has a strong direct influence on BI while RV has a weak direct influence but a significant indirect influence on BI through the RQ construct. In addition, the constructs of RB and RS influence RQ directly, as well as through the RV construct. © 2010 Elsevier Inc.

Journal Article Type Article
Publication Date Apr 1, 2011
Journal Industrial Marketing Management
Print ISSN 0019-8501
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 40
Issue 3
Pages 465-478
DOI https://doi.org/10.1016/j.indmarman.2010.08.010
Keywords business relationships, buyer-supplier relationships, behavioural intentions, business to business customers
Public URL https://uwe-repository.worktribe.com/output/980192
Publisher URL http://dx.doi.org/10.1016/j.indmarman.2010.08.010