Adrian Sargeant
A lifetime of giving: An analysis of donor lifetime value
Sargeant, Adrian; McKenzie, J.
Authors
J. McKenzie
Citation
Sargeant, A., & McKenzie, J. (1998). A lifetime of giving: An analysis of donor lifetime value. West Malling: Charities Aid Foundation
| Book Type | Authored Book |
|---|---|
| Publication Date | Jan 1, 1998 |
| Peer Reviewed | Not Peer Reviewed |
| ISBN | 1859340881 |
| Keywords | giving, donor, lifetime value |
| Public URL | https://uwe-repository.worktribe.com/output/1101604 |
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