All Outputs (4)

Service co-creation and value realisation (2012)
Journal Article

The notion of value co-creation is central to the discourse of Service-Dominant Logic (S-D logic) yet there remains little agreement among academics seeking to explain or research the value co-creation process. We distinguish service co-creation from... Read More about Service co-creation and value realisation.

Resource integration (2012)
Journal Article

We identify five themes relevant to gaining a clearer understanding of the role of social and economic factors in resource integration. The themes and the broad relationships between them are conceptualized in Figure 1. Here we identify actors who po... Read More about Resource integration.

Marketing as an applied science: Lessons from other business disciplines (2012)
Journal Article

Purpose: This paper seeks to investigate what the marketing field can learn, with regard to the academic/practitioner divide, from other management disciplines that have a range of different relationships with their respective practitioners. Design/m... Read More about Marketing as an applied science: Lessons from other business disciplines.

Adopters and non-adopters of internet banking: A segmentation study (2012)
Journal Article

Purpose: This study examines internet banking adoption and resistance behaviour in Greece in order to develop profiles of adopters and non-adopters of the service. The aim is to illustrate customers' resistance behaviour towards internet banking. The... Read More about Adopters and non-adopters of internet banking: A segmentation study.