All Outputs (50)

End of life choices and storytelling - Exploring preferences and conflicts (2021)
Journal Article

As people are living longer, their needs for health and social care at the end of life (EoL) are increasing. People are encouraged to make choices about their EoL, but doing so is a complex process, and there is currently little research into how—and... Read More about End of life choices and storytelling - Exploring preferences and conflicts.

Effect of novel technology-enabled multidimensional physical activity feedback in primary care patients at risk of chronic disease – the MIPACT study: A randomised controlled trial (2020)
Journal Article

© 2020 The Author(s). Background: Technological progress has enabled the provision of personalised feedback across multiple dimensions of physical activity that are important for health. Whether this multidimensional approach supports physical activi... Read More about Effect of novel technology-enabled multidimensional physical activity feedback in primary care patients at risk of chronic disease – the MIPACT study: A randomised controlled trial.

Public responses to volunteer community care: Propositions for old age and end of life (2019)
Journal Article

Background Funding shortages and an ageing population have increased pressures on state or insurance funded end of life care for older people. Across the world, policy debate has arisen about the potential role volunteers can play, working alongside... Read More about Public responses to volunteer community care: Propositions for old age and end of life.

The effect of ‘smart’ financial incentives on driving behaviour of novice drivers (2018)
Journal Article

© 2018 Elsevier Ltd Recent studies have demonstrated that financial incentives can improve driving behaviour but high-value incentives are unlikely to be cost-effective and attempts to amplify the impact of low-value incentives have so far proven dis... Read More about The effect of ‘smart’ financial incentives on driving behaviour of novice drivers.

Adolescent self-harm in the community: An update on prevalence using a self-report survey of adolescents aged 13-18 in England (2017)
Journal Article

© The Author 2016. Published by Oxford University Press on behalf of Faculty of Public Health. All rights reserved. Background To establish an estimate of prevalence in a nationally representative sample of community adolescents. To examine associati... Read More about Adolescent self-harm in the community: An update on prevalence using a self-report survey of adolescents aged 13-18 in England.

Vicious or virtuous circles? Exploring the vulnerability of drivers to break low urban speed limits (2016)
Journal Article

© 2016 Elsevier Ltd Levels of support for 20mph limits in Great Britain are consistently high. However, these positive attitudes are not translating into similarly positive behaviour changes in terms of complying with these new speed limits. Recent r... Read More about Vicious or virtuous circles? Exploring the vulnerability of drivers to break low urban speed limits.

Great Britain adults' opinions on cycling: Implications for policy (2016)
Journal Article

© 2016 Elsevier Ltd. In its neglect of cycling, the transport policy history of Great Britain is typical of many car-dependent societies. Policy inertia with respect to sustainable travel may be driven by the assumptions that, firstly, most household... Read More about Great Britain adults' opinions on cycling: Implications for policy.

Multidimensional individualised Physical ACTivity (Mi-PACT) - a technology-enabled intervention to promote physical activity in primary care: Study protocol for a randomised controlled trial (2015)
Journal Article

© 2015 Peacock et al. Background: Low physical activity is a major public health problem. New cost-effective approaches that stimulate meaningful long-term changes in physical activity are required, especially within primary care settings. It is beco... Read More about Multidimensional individualised Physical ACTivity (Mi-PACT) - a technology-enabled intervention to promote physical activity in primary care: Study protocol for a randomised controlled trial.

Support and compliance with 20 mph speed limits in Great Britain (2015)
Journal Article

© 2015 Elsevier Ltd. All rights reserved. There are a number of challenges relating to both the support of and compliance with speed limits. The introduction of 20 mph limits in Great Britain is no exception: the recent rise in the deployment of thes... Read More about Support and compliance with 20 mph speed limits in Great Britain.

Can social marketing make 20mph the new norm? (2014)
Journal Article

© 2014 Elsevier Ltd. This paper reports the findings of a study that explored the possible role for social marketing in supporting compliance with 20. mph signs-only speed limits. The study, completed in July 2012, involved a review of the literature... Read More about Can social marketing make 20mph the new norm?.

From the 4Ps to COM-SM: Reconfiguring the social marketing mix (2013)
Journal Article

In this paper, the authors aim to contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained products and prices, the social marketing 4Ps are no longer fit for pu... Read More about From the 4Ps to COM-SM: Reconfiguring the social marketing mix.

Using social marketing to encourage teenage mothers to breastfeed (2013)
Journal Article

Purpose: This purpose of this paper is to report on a study of the possible role of social marketing in encouraging breastfeeding amongst teenage mothers. UK teenage mothers are particularly prone to low levels of breastfeeding and there has been a l... Read More about Using social marketing to encourage teenage mothers to breastfeed.

'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support (2013)
Journal Article

Aim: To explore teenagers' experiences of the breastfeeding promotion and support delivered by health professionals. Design: A qualitative study conducted in an English city. Methods: Pregnant teenagers and teenage mothers (n = 29) took part in semi-... Read More about 'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support.

Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas (2013)
Journal Article

Young men from poorer backgrounds are associated with high road traffic collision levels. However, solving this problem has proven very difficult. Hence this paper summarises the findings of a UK government funded two-year trial of a cross-discipline... Read More about Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas.

Social marketing and social influences: Using social ecology as a theoretical framework (2010)
Journal Article

Social marketing has traditionally been dominated by an individualistic model of design. In this work, the authors apply a social ecology model to the theory and practice of social marketing, demonstrating that a multilevel framework is required to f... Read More about Social marketing and social influences: Using social ecology as a theoretical framework.

Field-capital theory and its implications for marketing (2010)
Journal Article

Purpose: This paper seeks to explore the applicability and implications of Bourdieu's field-capital theory for marketing using original research with a typical European society. Bourdieu's field-capital theory proposes that people acquire economic, s... Read More about Field-capital theory and its implications for marketing.

The use of social marketing to influence the development of problem gambling in the UK: Implications for public health (2009)
Journal Article

In this paper the authors present and debate the theoretical case for the use of social marketing to help reduce problem gambling in the public health context of the UK. Is triangulated between the key theories and principles of social marketing, the... Read More about The use of social marketing to influence the development of problem gambling in the UK: Implications for public health.

Social marketing and the meaning of cool (2008)
Journal Article

Commercial marketers have long understood the value of cool in designing and selling their products, and have invested heavily in keeping in touch with the latest trends among their consumers. In this article, we contend that social marketers could u... Read More about Social marketing and the meaning of cool.

Why "soft science" is the key to regaining leadership in marketing knowledge (2008)
Journal Article

Purpose - The purpose of this paper is to highlight what the authors regard as serious problems with the continuing dominance of a "hard science" view of what constitutes "top quality" research, and to present evidence that a "softer" approach will y... Read More about Why "soft science" is the key to regaining leadership in marketing knowledge.

Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article

Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.