Brand co-creation for effective social marketing: the "lose the fags" case study

Spotswood, Fiona; Tapp, Alan

Fiona Spotswood

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	The 2nd World Non-Profit and Social Marketing Conference
Start Date	Apr 11, 2011
End Date	Apr 12, 2011
Publicly Available Date	Jun 8, 2019
Peer Reviewed	Not Peer Reviewed
Keywords	brand co-creation, social marketing
Public URL	https://uwe-repository.worktribe.com/output/964085
Related Public URLs	http://wsmconference.co.uk/

World_SM_Conf_LTF_FSATv2.pdf (402 Kb)
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World_SM_Conf_LTF_FSATv2.docx (31 Kb)
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