Tom Bowden-Green's Outputs (2)

Recognising motivation in others: The effectiveness of using social proof to change driving behaviour (2024)
Journal Article

Purpose: This paper extends the literature on social proof by looking at the effectiveness of social proof on behaviour change for environmental benefit.

Design/methodology/approach: The research is based on real case studies currently intended to... Read More about Recognising motivation in others: The effectiveness of using social proof to change driving behaviour.

The contribution of CSR activity to perceptions of a place brand - The case of Bristol (2024)
Presentation / Conference Contribution

Socio-economic cohesion might otherwise be described as the integration of ‘social and environmental topics’ into ‘business activities’, which Öberseder et al (2014) describe as corporatesocial responsibility (CSR). Previous studies have investigated... Read More about The contribution of CSR activity to perceptions of a place brand - The case of Bristol.