Beverley Hill
Talking the talk: Evidence of the adoption of a consumer identity?
Hill, Beverley
Authors
Citation
Hill, B. (2012, July). Talking the talk: Evidence of the adoption of a consumer identity?. Paper presented at Academy of Marketing Conference 2012, Southampton University
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Conference 2012 |
| Conference Location | Southampton University |
| Start Date | Jul 2, 2012 |
| End Date | Jul 5, 2012 |
| Publication Date | Jul 2, 2012 |
| Publicly Available Date | Jun 7, 2019 |
| Peer Reviewed | Peer Reviewed |
| Keywords | language, metaphor, choice, marketization, discourse, identity |
| Public URL | https://uwe-repository.worktribe.com/output/945566 |
| Publisher URL | https://marketing.conference-services.net/programme.asp?conferenceID=2958&action=prog_list&session=22156 |
| Related Public URLs | https://www.academyofmarketing.org/conference-2012/2012 |
| Additional Information | Title of Conference or Conference Proceedings : Academy of Marketing Conference 2012 |
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