Adrian Sargeant
Charity marketing - Targeting the likely donor
Sargeant, Adrian; Kaehler, J
Authors
J Kaehler
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 1996 |
| Journal | Journal of Database Marketing and Customer Strategy Management |
| Print ISSN | 1741-2439 |
| Peer Reviewed | Peer Reviewed |
| Volume | 4 |
| Issue | 2 |
| Pages | 116-126 |
| Keywords | charity, marketing, donor |
| Public URL | https://uwe-repository.worktribe.com/output/1106166 |
| Publisher URL | http://www.palgrave-journals.com/dbm/index.html |
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