Lynne Eagle
Advertising effectiveness measurement: A review of industry research practices
Eagle, Lynne; Hyde, K. F.; Kitchen, Philip J
Authors
K. F. Hyde
Philip J Kitchen
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 3rd International Conference on Marketing and Corporate Communication |
| Start Date | Apr 1, 1998 |
| End Date | Apr 1, 1998 |
| Publication Date | Jan 1, 1998 |
| Peer Reviewed | Peer Reviewed |
| Pages | 117-132 |
| Keywords | advertising effectiveness, industry, research practices |
| Public URL | https://uwe-repository.worktribe.com/output/1101125 |
| Publisher URL | http://www.cmc-conference.com/ |
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