The games marketers play: Perspectives on marketing communication, self-regulation and game theory

Schumacher, C.; Bulmer, S.; Eagle, Lynne

C. Schumacher

S. Bulmer

Lynne Eagle

Working Paper Type	Working Paper
Publication Date	Jan 1, 2005
Peer Reviewed	Peer Reviewed
Keywords	games, marketers, marketing communication, self-regulation, game theory
Public URL	https://uwe-repository.worktribe.com/output/1056032
Publisher URL	http://www.massey.ac.nz/massey/home.cfm