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Research Repository

Services marketing curriculum development: mainstream or specialist study

Hilton, Toni; Hughes, Tim; McDowell, Ray

Authors

Toni Hilton

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Raymond McDowell R.Mcdowell@uwe.ac.uk
Deputy Head of College

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Services Marketing Conference
Start Date	Nov 1, 2005
End Date	Nov 1, 2005
Publication Date	Nov 1, 2005
Peer Reviewed	Not Peer Reviewed
Keywords	services marketing, curriculum development
Public URL	https://uwe-repository.worktribe.com/output/1046556

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