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Review of Cronin, A.M. (2004). Advertising Myths: The strange half-lives of images and commodities. London: Routledge/Taylor and Francis.

Eagle, Lynne

Authors

Lynne Eagle



Journal Article Type Article
Publication Date Jan 1, 2006
Journal Journal of Marketing Communications
Print ISSN 1352-7266
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 12
Issue 3
Pages 245-246
DOI https://doi.org/10.1080/13527260600774621
Keywords Cronin, advertising myths, images, commodities
Public URL https://uwe-repository.worktribe.com/output/1043695
Publisher URL http://dx.doi.org/10.1080/13527260600774621



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