Lynne Eagle
Does trying to do good equate to doing no harm? Ethical dimensions of social marketing
Eagle, Lynne; Bird, Sara; Tapp, Alan; Spotswood, Fiona
Authors
Sara Bird Sara2.Bird@uwe.ac.uk
Faculty Academic Director - LT&AI
Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Fiona Spotswood
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | World Social Marketing Conference |
| Start Date | Sep 29, 2008 |
| End Date | Sep 30, 2008 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | ethics, social marketing |
| Public URL | https://uwe-repository.worktribe.com/output/1018202 |
| Publisher URL | http://www.tcp-events.co.uk/wsmc/ |
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