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IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion
Working Paper
Eagle, L. (1999). IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion. Massey, New Zealand

The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two‐phase study of... Read More about IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion.

Breast reconstruction: Who has it and why?
Presentation / Conference
Harcourt, D., Rumsey, N., & Ambler, N. Breast reconstruction: Who has it and why?. Paper presented at Psychology Post-Graduate Affairs Group Annual Conference, Derby

'One-stop clinics': A randomised controlled trial examining the psychological impact of same-day diagnosis for women referred to a specialist breast clinic
Presentation / Conference
Harcourt, D., Ambler, N., Rumsey, N., & Cawthorn, S. 'One-stop clinics': A randomised controlled trial examining the psychological impact of same-day diagnosis for women referred to a specialist breast clinic. Paper presented at British Psychological Society, Special Group in Health Psychology Annual Conference, University of Southampton