All Outputs (2)

Happy staff makes good stuff! Internal marketing and perceived service quality: The mediating role of frontline employees’ satisfaction (2024)
Conference Proceeding
Bellaouaied, M. (in press). Happy staff makes good stuff! Internal marketing and perceived service quality: The mediating role of frontline employees’ satisfaction.

This research focuses on a dual perspective, that of Marketing and Human Resources, which is particularly interesting to allow to build a model reflecting the interaction between frontline service employees, through the Internal Marketing impact on t... Read More about Happy staff makes good stuff! Internal marketing and perceived service quality: The mediating role of frontline employees’ satisfaction.

When internal marketing is the key performance of the service experience (2023)
Conference Proceeding
Bellaouaied, M. (2023). When internal marketing is the key performance of the service experience. In 2023 Annual Conference Abstracts

Service companies are tackling challenges every day. The service organization must take the right decision even in the most critical situations. Marketing is dealing with these situations and challenges, keeping the service performance through the cu... Read More about When internal marketing is the key performance of the service experience.