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Marketing as an applied science: Lessons from other business disciplines (2012)
Journal Article
Hughes, T., Bence, D., Grisoni, L., O'Regan, N., & Wornham, D. (2012). Marketing as an applied science: Lessons from other business disciplines. European Journal of Marketing, 46(1), 92-111. https://doi.org/10.1108/03090561211189257

Purpose: This paper seeks to investigate what the marketing field can learn, with regard to the academic/practitioner divide, from other management disciplines that have a range of different relationships with their respective practitioners. Design/m... Read More about Marketing as an applied science: Lessons from other business disciplines.

Scholarship that matters: Academic-practitioner engagement in business and management (2011)
Journal Article
Hughes, T., Bence, D., Grisoni, L., O'Regan, N., & Wornham, D. (2011). Scholarship that matters: Academic-practitioner engagement in business and management. Academy of Management Learning and Education, 10(1), 40-57. https://doi.org/10.5465/AMLE.2011.59513272

Our research explores academic-practitioner engagement by undertaking interviews with academics, practitioners, and other experts with relevant engagement experience. The findings highlight the problem of thinking narrowly about the different ways in... Read More about Scholarship that matters: Academic-practitioner engagement in business and management.

Let's talk: Getting business and academia to collaborate (2009)
Journal Article
Hughes, T., O'Regan, N., & Wornham, D. (2009). Let's talk: Getting business and academia to collaborate. Journal of Business Strategy, 30(5), 49-56. https://doi.org/10.1108/02756660910987617

Purpose: Many academics have raised concerns about the growing divide between academia and practice. While more collaborative research has been called for there is a lack of research into the actual practice of academic/practitioner engagement. This... Read More about Let's talk: Getting business and academia to collaborate.