A cultural case study for social marketing (2015)
Book Chapter

The starting point for this study was that obesity in the UK, as elsewhere in the West, is socio-economically patterned. This is thought to be due to the low rates of physical activity within lower socio-economic groups and the social-patterning of o... Read More about A cultural case study for social marketing.

A feasibility study into the creation of a development bank for Wales (2015)
Report

Analysing cycling as a social practice: An empirical grounding for behaviour change (2015)
Journal Article

© 2014 The Authors. Published by Elsevier Ltd. Despite significant national and local efforts over the last decade to stimulate uptake of cycling in the UK, levels of cycling (particularly utility cycling) remain at around 2% of journeys. Understandi... Read More about Analysing cycling as a social practice: An empirical grounding for behaviour change.

“Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption (2015)
Journal Article

© 2015, Emerald Group Publishing Limited. Purpose – This paper aims to propose the lens of social practice theory (SPT) as a means of deepening insights into childhood consumer culture. Design/methodology/approach – The data comprise four qualitative... Read More about “Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption.

Access to finance to SMEs at a regional level – the case of Finance Wales (2015)
Journal Article

© 2015 Taylor & Francis. Since the economic recession of 2008, there is increasing evidence that small to medium sized enterprises (SMEs) have found it increasingly difficult to access funding from conventional sources such as banks. As a result, t... Read More about Access to finance to SMEs at a regional level – the case of Finance Wales.

Leadership development: A place for storytelling and Greek mythology? (2015)
Journal Article

© 2014, © The Author(s) 2014. This article explores how storytelling and Greek mythology within classroom-based leadership development may facilitate learning to deal with ambiguity and social construction in leadership practice. We aim to show how u... Read More about Leadership development: A place for storytelling and Greek mythology?.