Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key
(2017)
Book Chapter
This chapter reviews existing conceptualisations of interactivity in marketing, information system and media studies, proposing it is a multidimensional construct. It provides a thematic review of corporate social responsibility (CSR) communication i... Read More about Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key.