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An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market (2019)
Thesis
Khongthaworn, P. An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market. (Thesis). University of the West of England. Retrieved from https://uwe-repository....ribe.com/output/1490848

Consumers often use online information to help them make better buying decisions (Cheung, 2014; Lu et al., 2014). Blogs and bloggers’ opinion can be one of the most important sources of information for consumers evaluating products and services, redu... Read More about An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market.

Integrating sustainable supply chain practices with operational performance: An exploratory study of Chinese SMEs (2019)
Journal Article
Kumar, N., Brint, A., Shi, E., Upadhyay, A., & Ruan, X. (2019). Integrating sustainable supply chain practices with operational performance: An exploratory study of Chinese SMEs. Production Planning and Control, 30(5-6), 464-478. https://doi.org/10.1080/09537287.2018.1501816

With growing regulatory and market pressure to implement green practices, SMEs are facing enormous challenges to simultaneously improve operational and green performances of their supply chains. The paper aims to understand the green practices adopte... Read More about Integrating sustainable supply chain practices with operational performance: An exploratory study of Chinese SMEs.

Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation (2019)
Journal Article
Hughes, T., & Vafeas, M. (2019). Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation. Journal of Business to Business Marketing, https://doi.org/10.1080/1051712X.2019.1611080

© 2019, © 2019 Taylor & Francis Group, LLC. Purpose: To explore changes in agency/client value co-creation, at a time when digital transformation is having a major impact on the marketing communications process. The theoretical framework of the res... Read More about Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation.

The Rise of Online Shopping: Could Servicescape Revive the High Street? (2019)
Conference Proceeding
Wiseman, G., & Poole, A. (in press). The Rise of Online Shopping: Could Servicescape Revive the High Street?

Against a background of rising online sales and the decline of traditional high street shopping, this study examines factors related to in-store 'atmosphere' and 'servicescape' that may encourage consumers to purchase in-store rather than online in t... Read More about The Rise of Online Shopping: Could Servicescape Revive the High Street?.

Co-creation of value: A customer-integration approach (2019)
Book Chapter
Hughes, T., & Brooks, I. (2019). Co-creation of value: A customer-integration approach. In B. Nguyen, T. Melewar, & J. Hemsley-Brown (Eds.), Strategic Brand Management in Higher EducationRoutledge

The increasing influence of market competition on higher education has been criticized for a focus on short term gains rather than scholarly development. An alternative view of the market that may be more appropriate is provided by Service-Dominant l... Read More about Co-creation of value: A customer-integration approach.