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Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group (2018)
Journal Article
Hughes, T., & O'Regan, N. (2018). Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group. Marketing Review, 18(1), 41-53. https://doi.org/10.1362/146934718X15208754808199

In an interview, Paul Geddes, CEO of Direct Line outlines his thoughts on how branding has changed since he started his career in fast moving consumer goods, at Procter and Gamble. The purpose of the article is to present a leading practitioner’s vie... Read More about Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group.

Achieving wider impact in business and management: analysing the case studies from REF 2014 (2017)
Journal Article
Hughes, T., Webber, D., & O'Regan, N. (2019). Achieving wider impact in business and management: analysing the case studies from REF 2014. Studies in Higher Education, 44(4), 628-642. https://doi.org/10.1080/03075079.2017.1393059

© 2017, © 2017 Society for Research into Higher Education. Universities, across the globe, are increasingly judged on social and economic impact. An important initiative in the UK is the Research Excellence Framework (REF) 2014, which assessed the wi... Read More about Achieving wider impact in business and management: analysing the case studies from REF 2014.