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The Rise of Online Shopping: Could Servicescape Revive the High Street? (2019)
Conference Proceeding
Wiseman, G., & Poole, A. (in press). The Rise of Online Shopping: Could Servicescape Revive the High Street?

Against a background of rising online sales and the decline of traditional high street shopping, this study examines factors related to in-store 'atmosphere' and 'servicescape' that may encourage consumers to purchase in-store rather than online in t... Read More