Outputs (5)

Gamification and entrepreneurial intentions: A theoretical and methodological approach (2015)
Presentation / Conference Contribution

Purpose: This study is part of an ongoing research project that aims at investigating the moderating role of gamification on entrepreneurial intentions.
Design/methodology/approach: A quantitative research strategy has been designed suggesting the u... Read More about Gamification and entrepreneurial intentions: A theoretical and methodological approach.

Servitization in the pharmaceutical industry (2015)
Presentation / Conference Contribution

Servitization in the Pharmaceutical Industry

Enhancing student engagement through case method with guest speakers (CMGS) (2015)
Presentation / Conference Contribution

Enhancing student engagement through Case method with Guest Speakers (CMGS)

Servitization and co-opetition in the pharmaceutical industry (2015)
Presentation / Conference Contribution

Purpose:
The present paper aims at providing an outlook of the portfolio of services developed by the pharmaceutical distribution in Spain and Portugal by looking at the different types and levels of implementation. This paper also provides the rese... Read More about Servitization and co-opetition in the pharmaceutical industry.

Using simulations when teaching management (2015)
Other

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