Marketing the arts—a classification of U. K. theatre audiences
(1997)
Journal Article
Sargeant, A. (1997). Marketing the arts—a classification of U. K. theatre audiences. Journal of Nonprofit and Public Sector Marketing, 5(1), 45-62. https://doi.org/10.1300/J054v05n01_04
This article presents empirical research findings on the make-up of U.K. theatre audiences. A representative sample was taken of theatre attendees in the Plymouth area of South Devon and cluster analysis applied in an attempt to identify distinct mar... Read More about Marketing the arts—a classification of U. K. theatre audiences.