All Outputs (85)

New technology and the changing role of marketing (2004)
Journal Article
Tapp, A., & Hughes, T. (2004). New technology and the changing role of marketing. Marketing Intelligence and Planning, 22(3), 284-296. https://doi.org/10.1108/02634500410536876

Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market str... Read More about New technology and the changing role of marketing.

Key account management in financial services: an outline research agenda (2004)
Journal Article
Hughes, T., Foss, B., Stone, M., & Cheverton, P. (2004). Key account management in financial services: an outline research agenda. Journal of Financial Services Marketing, 9(2), 184-193

The forces of deregulation and technological development have created a highly competitive environment in financial services. Despite the quest for business-to-business service efficiency, most financial services companies know that they must not los... Read More about Key account management in financial services: an outline research agenda.

Marketing challenges in E-banking: Standalone or integrated? (2003)
Journal Article
Hughes, T. (2003). Marketing challenges in E-banking: Standalone or integrated?. Journal of Marketing Management, 19(9-10), 1067-1085. https://doi.org/10.1362/026725703770558321

CRM masterclasses: lessons from the frontline (2003)
Presentation / Conference
Hughes, T. (2003, July). CRM masterclasses: lessons from the frontline. Paper presented at Academy of Marketing Conference, Birmingham, UK

Marketing principles in the application of e-commerce (2002)
Journal Article
Hughes, T. (2002). Marketing principles in the application of e-commerce. Qualitative Market Research: An International Journal, 5(4), 252-260. https://doi.org/10.1108/13522750210443209

E-commerce has been much hyped as a potentially transformational force in many industries, and financial services is an industry where its impact is expected to be particularly strong. In this qualitative research four case studies have been develope... Read More about Marketing principles in the application of e-commerce.

Implementing CRM and e-commerce: does the marketing concept provide a missing link? (2002)
Presentation / Conference
Hughes, T. (2002, July). Implementing CRM and e-commerce: does the marketing concept provide a missing link?. Paper presented at Academy of Marketing Conference, Nottingham, UK

The implications of e-commerce (2002)
Book Chapter
Hughes, T. (2002). The implications of e-commerce. In B. Foss, & M. Stone (Eds.), CRM in financial services (123-135). Kogan Page

The implications of e-commerce for strategy (2002)
Journal Article
Hughes, T., & Stone, M. (2002). The implications of e-commerce for strategy. Journal of Financial Services Marketing, 6(4), 379-390

A qualitative study of the implications of e-commerce for financial services organisations' strategies (2001)
Presentation / Conference
Hughes, T. (2001, December). A qualitative study of the implications of e-commerce for financial services organisations' strategies. Paper presented at Business Intelligence and E-marketing Conference, Warwick, UK

Market orientation and the response of UK financial services companies to changes in market conditions as a result of e-commerce (2001)
Journal Article
Hughes, T. (2001). Market orientation and the response of UK financial services companies to changes in market conditions as a result of e-commerce. International Journal of Bank Marketing, 19(6), 222-232. https://doi.org/10.1108/02652320110405036

The UK financial services industry is changing rapidly, particularly as a result of developments in distribution, notably with e-commerce. The aim of this study is to apply the conceptual framework of market orientation to explain how a number of fin... Read More about Market orientation and the response of UK financial services companies to changes in market conditions as a result of e-commerce.

E-commerce: is it an agent for organisational change? (2001)
Presentation / Conference
Hughes, T. (2001, November). E-commerce: is it an agent for organisational change?. Paper presented at Services Marketing Conference, Manchester, UK

Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services (2001)
Presentation / Conference
Hughes, T. (2001, July). Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services. Paper presented at Academy of Marketing Conference, Cardiff, UK

Executive Forum: The disappearing saver - some ways forward in this difficult market (1994)
Journal Article
Hughes, T. J., & Hughes, T. (1994). Executive Forum: The disappearing saver - some ways forward in this difficult market. International Journal of Bank Marketing, 12(8), 4-11. https://doi.org/10.1108/02652329410068994

It would be foolhardy for the building society industry to ignore the changing needs of the saver. © 1994 MCB University Press Limited.

Case 21 Preston and Lancaster Building Society (1993)
Book Chapter
Hughes, T. (1993). Case 21 Preston and Lancaster Building Society. In C. Ennew, T. Watkins, & M. Wright (Eds.), Cases in marketing financial services (185-187). Heinemann

The customer database: Cross-selling retail financial services (1992)
Journal Article
Hughes, T. J., & Hughes, T. (1992). The customer database: Cross-selling retail financial services. International Journal of Bank Marketing, 10(7), 11-16. https://doi.org/10.1108/EUM0000000001469

Quantifying the Campaign Performance: A Case Study (1990)
Journal Article
Hughes, T. J., & Hughes, T. (1990). Quantifying the Campaign Performance: A Case Study. International Journal of Bank Marketing, 8(6), 30-34. https://doi.org/10.1108/EUM0000000001461

Clients and agencies: Getting the most out of the relationship
Presentation / Conference
Hughes, T., & Vafeas, M. Clients and agencies: Getting the most out of the relationship. Presented at Professional Marketers Association meeting, BDO, Bridgwater House, Bristol, England

Presentation of research to the Professional Marketers Association members.

Is the traditional agency model dead?
Presentation / Conference
Hughes, T., & Vafeas, M. Is the traditional agency model dead?. Presented at DMA Workshop, Bray Leino Yucca, Bristol, England

Presentation of research to Direct Marketing Association members.

Getting the most out of your agency
Presentation / Conference
Hughes, T., & Vafeas, M. Getting the most out of your agency. Presented at Bristol Media and Business West Breakfast Meeting, V Shed, Bristol, England

Presentation and discussion of research to practitioners from Bristol Media and Business West.

Client—agency relationships: Winning client commitment
Presentation / Conference
Hughes, T., & Vafeas, M. Client—agency relationships: Winning client commitment. Presented at Bristol Media Workshop, Paintworks, Bristol, England

Presentation and workshop with Bristol Media practitioners