Does trying to do good equate to doing no harm? ethical dimensions of social marketing
(2009)
Presentation / Conference
Eagle, L., Tapp, A., Bird, S., & Spotswood, F. (2009, July). Does trying to do good equate to doing no harm? ethical dimensions of social marketing. Paper presented at Academy of Marketing Science World Congress, Oslo, Norway
All Outputs (53)
Does trying to do good equate to doing no harm? Ethical dimensions to social marketing (2009)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2009, June). Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. Paper presented at Academy of Marketing Science Conference, Oslo, Norway
Does trying to do good equate to doing no harm? Ethical dimensions of social marketing (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. Paper presented at World Social Marketing Conference, Brighton
A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). A good theory – But does it work in practice? A critique of the transtheoretical model. Paper presented at World Social Marketing Conference, Brighton, UK
The need for effective internal marketing to support external social marketing strategies (2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). The need for effective internal marketing to support external social marketing strategies. Paper presented at World Social Marketing Conference, Brighton, UK
Internal marketing to support social marketing: A case study from the Fire & Rescue Service (2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). Internal marketing to support social marketing: A case study from the Fire & Rescue Service. Paper presented at World Social Marketing Conference, Brighton
The social patterning of physical activity in Britain. Findings from qualitative research (2008)
Presentation / Conference
Spotswood, F. (2008, June). The social patterning of physical activity in Britain. Findings from qualitative research. Paper presented at National Social Marketing Conference, Oxford University, UK
Social marketing-based strategy for obesity interventions (2008)
Report
Tapp, A., Eagle, L., & Spotswood, F. (2008). Social marketing-based strategy for obesity interventionsTerms of reference for this project We were requested by Dr Julia Verne to provide a literature-based, judgement-based (i.e. no new primary research) draft social marketing strategy for addressing the rising rates of obesity within the South West... Read More about Social marketing-based strategy for obesity interventions.
"Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol (2008)
Report
Tapp, A., Eagle, L., Bird, S., & Spotswood, F. (2008). "Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol
Lighting the touchpaper. How social marketing can help ignite active Bristol (2008)
Report
Tapp, A., Eagle, L., Bird, S., & Spotswood, F. (2008). Lighting the touchpaper. How social marketing can help ignite active Bristol
Social marketing based strategy for obesity interventions (2008)
Report
Tapp, A., Eagle, L., & Spotswood, F. (2008). Social marketing based strategy for obesity interventions
Barriers to exercise for young adults (2007)
Presentation / Conference
Tapp, A., & Spotswood, F. (2007, June). Barriers to exercise for young adults. Presented at National Student Sports Promotion Conference, Birmingham University, UK
Somerset PCT insights: Smokefree homes
Working Paper
Spotswood, F., Tapp, A., & Eagle, L. (2009). Somerset PCT insights: Smokefree homes