A good theory – But does it work in practice? A critique of the transtheoretical model
(2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). A good theory – But does it work in practice? A critique of the transtheoretical model. Paper presented at World Social Marketing Conference, Brighton, UK
All Outputs (27)
Encouraging sport and physical exercise amongst sport England segments (2008)
Report
Bird, S., & Tapp, A. (2008). Encouraging sport and physical exercise amongst sport England segments
Identifying and exploring social marketing. Report for Avon Fire and Rescue (2008)
Report
Bird, S. (2008). Identifying and exploring social marketing. Report for Avon Fire and Rescue
Sexual behaviour amongst Brinnington residents (aged 16 – 24): attitudes to sex, sexually transmitted infections and condoms. Report for Stockport PCT (2008)
Report
Bird, S. (2008). Sexual behaviour amongst Brinnington residents (aged 16 – 24): attitudes to sex, sexually transmitted infections and condoms. Report for Stockport PCT
"Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol (2008)
Report
Tapp, A., Eagle, L., Bird, S., & Spotswood, F. (2008). "Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol
Lighting the touchpaper. How social marketing can help ignite active Bristol (2008)
Report
Tapp, A., Eagle, L., Bird, S., & Spotswood, F. (2008). Lighting the touchpaper. How social marketing can help ignite active Bristol
Report on school based interventions to delay uptake of driving licence
Report
Bird, S. Report on school based interventions to delay uptake of driving licenceA review of the statistics related to driver training and subsequent accidents, and potential options to improve driver safety through delaying license uptake