Measuring diffusion: Fast tracking new products
(2003)
Journal Article
Oxley, M., & Nancarrow, C. (2003). Measuring diffusion: Fast tracking new products. Admap, 40-43
All Outputs (32)
Managing the diffusion of innovation (2002)
Conference Proceeding
Nancarrow, C., & Oxley, M. (2002). Managing the diffusion of innovation
Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference
Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002, July). Future marketers: Future curriculum: Future shock?. Paper presented at Academy of Marketing Conference, Nottingham, UK
An analysis of the concept of cool and its marketing implications (2002)
Journal Article
Nancarrow, C., Nancarrow, P., & Page, J. (2002). An analysis of the concept of cool and its marketing implications. Journal of Consumer Behaviour, 1(4), https://doi.org/10.1002/cb.77
New marketing, new marketers? (2002)
Presentation / Conference
Tapp, A., Stone, M., Nancarrow, C., & Evans, M. (2002, May). New marketing, new marketers?. Paper presented at EMAC Conference, Portugal
Future marketers: Future curriculum: Future shock? (2002)
Journal Article
Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002). Future marketers: Future curriculum: Future shock?. Journal of Marketing Management, 18(5-6), 579-596. https://doi.org/10.1362/0267257022683677
ESOMAR: Clearing the eMist 2000 (2001)
Conference Proceeding
Nancarrow, C., Pallister, J., & Brace, I. (2001). ESOMAR: Clearing the eMist 2000
The impact of e-business on marketing and marketers (2001)
Report
Tapp, A., Stone, M., Nancarrow, C., & Evans, M. (2001). The impact of e-business on marketing and marketers
Engaging the right mindset in qualitative marketing research (2001)
Journal Article
Nancarrow, C., Barker, A., & Tiu Wright, L. (2001). Engaging the right mindset in qualitative marketing research. Marketing Intelligence and Planning, 19(4), 236-243. https://doi.org/10.1108/EUM0000000005561Addresses the need in qualitative market research to consider how best to sample and recruit the right mindsets (respondents) and, if appropriate, prime these for subsequent interviews to maximise insight. Discusses models that might direct recruitme... Read More about Engaging the right mindset in qualitative marketing research.
Informed eclecticism: A research paradigm for the twenty-first century (2001)
Journal Article
Nancarrow, C., Barker, A., & Spackman, N. (2001). Informed eclecticism: A research paradigm for the twenty-first century. International Journal of Market Research, 43(1), 3-27
"Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research (2001)
Journal Article
Nancarrow, C., Brace, I., & Wright, L. T. (2001). "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research. Marketing Review, 2(1), 55-69. https://doi.org/10.1362/1469347012569427The rise of green, ethical, social, charity and cause-related marketing should heighten interest in the marketing research problem of socially desirable responding in interviews. This phenomenon leads to over-reporting of what is socially desirable,... Read More about "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research.
Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order (1999)
Journal Article
Nancarrow, C., Tiu Wright, L., & Alakoc, B. (1999). Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order. Journal of Marketing Management, 15(6), 449-462. https://doi.org/10.1362/026725799785045833A major issue in the construction of a database is what data to collect about customers in order to maximise targeting efficiency. The paper examines a variable hitherto neglected by marketers but which has been shown in psychology literature to have... Read More about Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order.