An agent-based model of motor insurance customer behaviour in the UK with word of mouth
(2022)
Journal Article
England, R., Owadally, I., & Wright, D. (2022). An agent-based model of motor insurance customer behaviour in the UK with word of mouth. Journal of Artificial Societies and Social Simulation, 25(2), https://doi.org/10.18564/jasss.4768
Attracting and retaining loyal customers is a key driver of insurance profit. An important factor is the customers’ opinion of an insurer’s service quality. If a customer has a bad experience with an insurer, they will be less likely to buy from them... Read More about An agent-based model of motor insurance customer behaviour in the UK with word of mouth.