All Outputs (2)

Co-destruction of value – A stakeholder conceptual review (2022)
Journal Article
Ogunbodede, O. (2022). Co-destruction of value – A stakeholder conceptual review. International Journal of Business Science and Applied Management, 17(1), 1-27

Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and wh... Read More about Co-destruction of value – A stakeholder conceptual review.

Value co-creation and co-destruction behaviour: Relationship with basic human values and personality traits (2021)
Journal Article
Ogunbodede, O., Papagiannidis, S., & Alamanos, E. (2022). Value co-creation and co-destruction behaviour: Relationship with basic human values and personality traits. International Journal of Consumer Studies, 46(4), 1278-1298. https://doi.org/10.1111/ijcs.12757

Service systems create value when actors exhibit behaviours expected to facilitate resource integration and could destroy value when actors do not exhibit the expected set of behaviours. This study seeks to determine which groups of values and indivi... Read More about Value co-creation and co-destruction behaviour: Relationship with basic human values and personality traits.