All Outputs (3)

Social embedding, artisanal markets and cultural fields: Quality, value and marketing in the cases of new wave custom motorcycles and boutique guitar pedals (2022)
Book Chapter
Mulholland, J. (2022). Social embedding, artisanal markets and cultural fields: Quality, value and marketing in the cases of new wave custom motorcycles and boutique guitar pedals. In The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies (42-62). Cheltenham: Edward Elgar

Taking two case studies of artisanal production (new wave custom motorcycles and boutique guitar pedals), this chapter argues for the value of adopting a social embedding perspective for understanding artisanal markets. Specifically, it claims that w... Read More about Social embedding, artisanal markets and cultural fields: Quality, value and marketing in the cases of new wave custom motorcycles and boutique guitar pedals.

The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies (2022)
Book
Mulholland, J., Ricci, A., & Massi, M. (Eds.). (2022). The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies. Cheltenham: Edward Elgar Publishing

Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case stu... Read More about The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft Economies.

Advancing the embedding framework: Using longitudinal methods to revisit French highly skilled migrants in the context of Brexit (2022)
Journal Article
Mulholland, J., & Ryan, L. (2023). Advancing the embedding framework: Using longitudinal methods to revisit French highly skilled migrants in the context of Brexit. Journal of Ethnic and Migration Studies, 49(3), 601-617. https://doi.org/10.1080/1369183X.2022.2057282

There has been exponential growth in research about the impact of Brexit on the plans and projects of EU migrants in the UK. Much research focuses on highly visible migrants, such as the Poles. By focusing on French highly skilled migrants in London,... Read More about Advancing the embedding framework: Using longitudinal methods to revisit French highly skilled migrants in the context of Brexit.