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Value co-creation and co-destruction behaviour: Relationship with basic human values and personality traits (2021)
Journal Article
Ogunbodede, O., Papagiannidis, S., & Alamanos, E. (2022). Value co-creation and co-destruction behaviour: Relationship with basic human values and personality traits. International Journal of Consumer Studies, 46(4), 1278-1298. https://doi.org/10.1111/ijcs.12757

Service systems create value when actors exhibit behaviours expected to facilitate resource integration and could destroy value when actors do not exhibit the expected set of behaviours. This study seeks to determine which groups of values and indivi... Read More about Value co-creation and co-destruction behaviour: Relationship with basic human values and personality traits.