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All Outputs (2)

Value co-creation in the B2B context: A conceptual framework and its implications (2021)
Journal Article
Pathak, B., Ashok, M., & Tan, Y. L. (2022). Value co-creation in the B2B context: A conceptual framework and its implications. Service Industries Journal, 42(3-4), 178-205. https://doi.org/10.1080/02642069.2021.1989414

This study aims to bring a renewed focus on Value Co-Creation (VCC) between an organisation (service provider) and its customers in the business-to-business (B2B) context. From the literature review, a conceptual framework of factors affecting VCC wa... Read More about Value co-creation in the B2B context: A conceptual framework and its implications.

Diy laboratories, their practices, and challenges–a systematic literature review (2021)
Journal Article
Dzandu, M. D., & Pathak, B. (2021). Diy laboratories, their practices, and challenges–a systematic literature review. Technology Analysis and Strategic Management, 33(10), 1242-1254. https://doi.org/10.1080/09537325.2021.1968373

The last two decades have seen a growing literature worldwide on do-it-yourself (DiY) laboratories driving informal innovation. However, there is a limited account of the state-of-the-art DiY literature to the emergence of DiY laboratories or of the... Read More about Diy laboratories, their practices, and challenges–a systematic literature review.