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Examining the relationship between social media analytics practices and business performance in the Indian retail industry: The mediating role of customer engagement (2020)
Journal Article
Garg, P., Gupta, B., Dzever, S., Sivarajah, U., & Kumar, V. (in press). Examining the relationship between social media analytics practices and business performance in the Indian retail industry: The mediating role of customer engagement. International Journal of Information Management,

Social media analytics (SMA) is a dynamic field which has received considerable attention from both academics and management practitioners alike. A significant number of the scholarly research currently being conducted in SMA, however, is conceptual.... Read More about Examining the relationship between social media analytics practices and business performance in the Indian retail industry: The mediating role of customer engagement.