The effect of ethical and sustainability issues on consumer adoption of digital technology in the consumer purchasing journey
(2020)
Presentation / Conference
Poole, A. (2020, September). The effect of ethical and sustainability issues on consumer adoption of digital technology in the consumer purchasing journey. Paper presented at British Academy of Management 2020 Conference in the Cloud, Conference in the Cloud
Against a background of increasing use of digital technology in society including the retail sector, this developmental paper identifies a need for research into ethical and sustainability issues that affect an individual's decision to use digital te... Read More about The effect of ethical and sustainability issues on consumer adoption of digital technology in the consumer purchasing journey.