An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market
(2019)
Thesis
Khongthaworn, P. An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market. (Thesis). University of the West of England. Retrieved from https://uwe-repository.worktribe.com/output/1490848
Consumers often use online information to help them make better buying decisions (Cheung, 2014; Lu et al., 2014). Blogs and bloggers’ opinion can be one of the most important sources of information for consumers evaluating products and services, redu... Read More about An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market.