The medium is the marketplace: Fictional-brand fandom and reverse product placement
(2017)
Presentation / Conference
Solomons, G. (2017, November). The medium is the marketplace: Fictional-brand fandom and reverse product placement. Presented at 3rd International Conference on Semiotics and Visual Communication: Branded. The Semiotics of Branding in Culture and Context, Cyprus University of Technology, Lemesos, Cyprus
While product displacement, shop-dropping and murketing are all methods used to skewer or criticize our heavily branded world, fictional branding is often used in an effort to re-inforce the connection between the fan and the movie world created, dem... Read More about The medium is the marketplace: Fictional-brand fandom and reverse product placement.