Antecedents to value diminution: A dyadic perspective
(2016)
Journal Article
Vafeas, M., Hughes, T., & Hilton, T. (2016). Antecedents to value diminution: A dyadic perspective. Marketing Theory, 16(4), 469-491. https://doi.org/10.1177/1470593116652005
© 2016, © The Author(s) 2016. The purpose of this article is to identify the antecedents of diminished value in business-to-business exchange. There is only a limited amount of research on value destruction in the context of service-dominant (S-D) lo... Read More about Antecedents to value diminution: A dyadic perspective.