Skip to main content

Research Repository

Advanced Search

All Outputs (5)

Gamification and entrepreneurial intentions: A theoretical and methodological approach (2015)
Presentation / Conference
Ruizalba, J., Soares, A., Banoun, A., & Rodriguez-Molina, M. (2015, September). Gamification and entrepreneurial intentions: A theoretical and methodological approach. Paper presented at The International Gamification for Business Conference 2015 (IGBC15), Aston Business School, Aston University, Birmingham, England

Purpose: This study is part of an ongoing research project that aims at investigating the moderating role of gamification on entrepreneurial intentions. Design/methodology/approach: A quantitative research strategy has been designed suggesting the u... Read More about Gamification and entrepreneurial intentions: A theoretical and methodological approach.

Servitization in the pharmaceutical industry (2015)
Presentation / Conference
Ruizalba, J., Soares, A., & Mediano, J. (2015, July). Servitization in the pharmaceutical industry. Paper presented at 3rd International Symposium of the Society of Spanish Researchers in the United Kingdom, Society of Spanish Researchers in the United Kingdom (SRUK/CERU), London, England

Servitization in the Pharmaceutical Industry

Enhancing student engagement through case method with guest speakers (CMGS) (2015)
Presentation / Conference
Ruizalba, J., Soares, A., Almenta, E., & Vallespin, M. (2015, June). Enhancing student engagement through case method with guest speakers (CMGS). Presented at UWL 2015 Teaching and Learning Conference, University of West London, London, England

Enhancing student engagement through Case method with Guest Speakers (CMGS)

Servitization and co-opetition in the pharmaceutical industry (2015)
Presentation / Conference
Ruizalba, J., Soares, A., & Morales, J. (2015, May). Servitization and co-opetition in the pharmaceutical industry. Paper presented at The 2015 Spring Servitization Conference, Aston Business School, Aston University, Birmingham, England

Purpose: The present paper aims at providing an outlook of the portfolio of services developed by the pharmaceutical distribution in Spain and Portugal by looking at the different types and levels of implementation. This paper also provides the rese... Read More about Servitization and co-opetition in the pharmaceutical industry.