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The use of social marketing in promoting cycling (2015)
Book Chapter
Tapp, A., & Parkin, J. (2015). The use of social marketing in promoting cycling. In R. Gerike, & J. Parkin (Eds.), Cycling Futures: From Research into Practice (183-205). Farnham, Surrey, UK: Ashgate

This chapter explores the use of social marketing to increase the use of the bicycle as a mode of everyday travel. The popularity and level of use of a particular transport mode will broadly result from two factors: the quality of experience of that... Read More about The use of social marketing in promoting cycling.

Multidimensional individualised Physical ACTivity (Mi-PACT) - a technology-enabled intervention to promote physical activity in primary care: Study protocol for a randomised controlled trial (2015)
Journal Article
Peacock, O. J., Western, M. J., Batterham, A. M., Stathi, A., Standage, M., Tapp, A., …Thompson, D. (2015). Multidimensional individualised Physical ACTivity (Mi-PACT) - a technology-enabled intervention to promote physical activity in primary care: Study protocol for a randomised controlled trial. Trials, 16(1), https://doi.org/10.1186/s13063-015-0892-x

© 2015 Peacock et al. Background: Low physical activity is a major public health problem. New cost-effective approaches that stimulate meaningful long-term changes in physical activity are required, especially within primary care settings. It is beco... Read More about Multidimensional individualised Physical ACTivity (Mi-PACT) - a technology-enabled intervention to promote physical activity in primary care: Study protocol for a randomised controlled trial.

Support and compliance with 20 mph speed limits in Great Britain (2015)
Journal Article
Tapp, A., Nancarrow, C., & Davis, A. (2015). Support and compliance with 20 mph speed limits in Great Britain. Transportation Research Part F: Traffic Psychology and Behaviour, 31, 36-53. https://doi.org/10.1016/j.trf.2015.03.002

© 2015 Elsevier Ltd. All rights reserved. There are a number of challenges relating to both the support of and compliance with speed limits. The introduction of 20 mph limits in Great Britain is no exception: the recent rise in the deployment of thes... Read More about Support and compliance with 20 mph speed limits in Great Britain.

Analysing cycling as a social practice: An empirical grounding for behaviour change (2015)
Journal Article
Spotswood, F., Chatterton, T., Tapp, A., & Williams, D. (2015). Analysing cycling as a social practice: An empirical grounding for behaviour change. Transportation Research Part F: Traffic Psychology and Behaviour, 29, 22-33. https://doi.org/10.1016/j.trf.2014.12.001

© 2014 The Authors. Published by Elsevier Ltd. Despite significant national and local efforts over the last decade to stimulate uptake of cycling in the UK, levels of cycling (particularly utility cycling) remain at around 2% of journeys. Understandi... Read More about Analysing cycling as a social practice: An empirical grounding for behaviour change.