All Outputs (2)

Co-creation of impact in marketing management: Agency and client research (2015)
Presentation / Conference
Hughes, T., & Vafeas, M. (2015, September). Co-creation of impact in marketing management: Agency and client research. Paper presented at BAM 2015, Portsmouth University, UK

The creation of wider social and economic impact from academic research is an important policy issue and a priority for BAM. This paper presents a case study of efforts to create practitioner impact from research into the co-creation of marketing co... Read More about Co-creation of impact in marketing management: Agency and client research.

Account manager turnover and the influence of context: An exploratory study (2015)
Journal Article
Vafeas, M. (2015). Account manager turnover and the influence of context: An exploratory study. Journal of Business and Industrial Marketing, 30(1), 72-82. https://doi.org/10.1108/JBIM-04-2012-0064

© 2014, Emerald Group Publishing Limited. Purpose – The purpose of this study is to investigate the contextual factors that influence the impact of account manager turnover on the client–agency relationship, an under-researched area of relationship m... Read More about Account manager turnover and the influence of context: An exploratory study.