The ghostscape: Developing a servicescape for ghost tourism
(2014)
Presentation / Conference
Carruthers, J., & Krisjanous, J. (2014, July). The ghostscape: Developing a servicescape for ghost tourism. Paper presented at Academy of Marketing (2014) Marketing Dimensions: People, Places and Spaces, Bournemouth, UK
Ghost tours are an important part of tourism in many towns and cities over the world. Described as light dark tourism, they are a mix of the macabre and entertainment. As a tourist experience that lies primarily within services an understanding of th... Read More about The ghostscape: Developing a servicescape for ghost tourism.