Is social norms marketing effective?: A case study in domestic electricity consumption
(2013)
Journal Article
Chambers, S., Harries, T., Rettie, R., Burchell, K., & Studley, M. (2013). Is social norms marketing effective?: A case study in domestic electricity consumption. European Journal of Marketing, 47(9), 1458-1475. https://doi.org/10.1108/EJM-10-2011-0568
Purpose: The purpose of this paper is to present details of a large-scale experiment that evaluated the impact of communicating two types of feedback to householders regarding their domestic electricity consumption: feedback on their own consumption... Read More about Is social norms marketing effective?: A case study in domestic electricity consumption.