Scared stiff? The effectiveness of threat appeals in counseling services advertising to high-anxiety students
(2013)
Journal Article
Ashill, N. J., Carruthers, J., Krisjanous, J., Ashill, N., & Eccarius, K. (2013). Scared stiff? The effectiveness of threat appeals in counseling services advertising to high-anxiety students. Psychology and Marketing, 30(10), 874-890. https://doi.org/10.1002/mar.20652
This exploratory study proposes and tests a theoretical model that analyzes threat appeals in regard to their effectiveness for high-anxiety students, one of the major target groups for counseling services. In particular, affective and cognitive resp... Read More about Scared stiff? The effectiveness of threat appeals in counseling services advertising to high-anxiety students.